The concept for 12seconds for Peace emerged a few weeks ago whilst chatting to a good friend of mine over the Christmas period. The idea came out of a desire to do something creative and meaningful with the video version of Twitter: 12seconds TV, which I had been playing with for some months previously but felt was a medium that was, artistically, vastly unexplored.
As an artist, my first impulse on encountering a new medium or a new material is to do something creative with the simmering rawness that I discover within it. 12seconds, it seemed to me had the potential to be the perfect platform on which to host a variety of short experimental videos; to do something perhaps a little unexpected and dynamic, possibly explosive with it.
Artists love a challenge. It is the challenge of creating something new in the world, something that has never existed before that is one of the key motivators for the creative process. Seeing the potential in a material that others have never seen, whether it be a hunk of rock or a social networking site. A collaborative piece seemed to be the best way forward. Little strands of audio-visual colour, knitted together around a common theme, streamed together as one unit or piece of work. An expansive kinetic collage of interlocking sensory explosions that would put a fire under the established order of social networking.
Thematically the focus was obvious. As one of the core members of the emergent Humanity Healing Foundation back when it was a glimmer on the outer reaches of MySpace, I wanted to drive forward the agenda of committed spiritual activism and peace and do it in a way that would be visually and artistically difficult to ignore, and in a way that others would want to buy into it with hard cash.
Since 12seconds for Peace went live, more and more people are wanting to contribute something to make this project work, because they see in it as I do, its potential to really make a difference to people in need. The energy of manifestation around this is growing all of the time.
Namaste
Steve Gooch for 12seconds for Peace
Catch up with all the 12seconds for Peace videos!
Thursday, 28 January 2010
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The legal stuff.
RE: Your video
I hereby grant OmAhHum 12seconds for Peace (“OAH12” ) their licensees and assign the irrevocable right to: (a) edit and rearrange the audio/music/compositions/photography, still and written word ("the multimedia material") as “OAH12” deems appropriate; (b) to use and/or have "the multimedia material " edited and rearranged as “OAH12” deems appropriate and (c) distribute, exhibit, broadcast, and otherwise exploit “the multimedia material" in all versions, digital formats, and ancillary rights now known and to be discovered, in all media, worldwide, and in perpetuity. In the case of musical compositions, this includes the granting of non-exclusive synchronization and master use performance rights within the context of “the multimedia material” only.
Grantor hereby warrants and represents that (i) Grantor has the power, right, authority, and legal capacity to enter into this Release; ii) the granting of rights herein does not infringe upon or violate the rights of any person, firm or corporation.
I hereby forever release and discharge OmAhHum 12seconds for Peace, their licensees and assignees ("Releasees") of and from any and all claims that I may now or may hereafter have against the “Releasees” that may arise in any way out of my participation in “the multimedia material” or out of the use or exercise of the rights granted herein.
“OAH12” shall have the right to assign this agreement and to use and authorize others to use “the multimedia material” in connection with OmAhHum 12seconds for Peace created short visual pieces, for the purpose of advertising, publicizing or exploiting “the multimedia material”for non-commercial gain and for charitable purposes only: to authorize others to produce in any language any of the content, and in such form as or others may deem advisable within the context of the “the multimedia material” only.
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