The concept for
12seconds for Peace emerged a few weeks ago whilst chatting to a good friend of mine over the Christmas period. The idea came out of a desire to do something creative and meaningful with the video version of Twitter:
12seconds TV, which I had been playing with for some months previously but felt was a medium that was, artistically, vastly unexplored.
As an artist, my first impulse on encountering a new medium or a new material is to do something creative with the simmering rawness that I discover within it. 12seconds, it seemed to me had the potential to be the perfect platform on which to host a variety of short experimental videos; to do something perhaps a little unexpected and dynamic, possibly explosive with it.
Artists love a challenge. It is the challenge of creating something new in the world, something that has never existed before that is one of the key motivators for the creative process. Seeing the potential in a material that others have never seen, whether it be a hunk of rock or a social networking site. A collaborative piece seemed to be the best way forward. Little strands of audio-visual colour, knitted together around a common theme, streamed together as one unit or piece of work. An expansive kinetic collage of interlocking sensory explosions that would put a fire under the established order of social networking.
Thematically the focus was obvious. As one of the core members of the emergent
Humanity Healing Foundation back when it was a glimmer on the outer reaches of MySpace, I wanted to drive forward the agenda of committed spiritual activism and peace and do it in a way that would be visually and artistically difficult to ignore, and in a way that others would want to buy into it with hard cash.
Since
12seconds for Peace went live, more and more people are wanting to contribute something to make this project work, because they see in it as I do, its potential to really make a difference to people in need. The energy of manifestation around this is growing all of the time.
Namaste
Steve Gooch for
12seconds for Peace